April 18, 2011

Do Not Publish Rubbish Online | How Not to Make Money Online

How to Make Money Online

In a nutshell the way you make money online is to attract readers to your content. Your content might be an article or it might be a website from which you are selling a product or service. Attracting more readers to either will increase your profits in two ways. in the first instance you will make more money from advertising be it PPC or PPM (pay per click or pay per thousand views). In the second instance the more readers you attract the more probable that one (or hopefully more) will purchase your product or service.


Image via Wikipedia

The Problem

There is so much rubbish online because too many people publish quantity rather than quality in the hope that they will make more from advertising. Of course, this rarely happens and, as online readers become more discerning, less and less as time goes on. It is still annoying though to come across something which seems like it could be worthwhile (judging by the title) but proves be a little better than gibberish.

How Google are Dealing with the Problem

Google owns the most used Search Engine. Up to 96% of all searches are carried out on Google. “To Google” has become a verb used to denote an online search. Not surprisingly Google want to keep it this way but if the top pages of SERPs (search engine result pages) route readers to rubbish cobbled together by Search Engine Optimisers (SEOs) then sooner or later people will be starting to search differently and googling will become a thing of the past. For this reason Google have changed its algorithm to promote original, well written articles of relevance to searches to the top of SERPS.
So, stop publishing rubbish online as you will be wasting your time and you will not make any money from it because nobody will find it and therefore nobody will read it.

Webupon

No comments:

Post a Comment