The storage and sharing of information by cloud computing allows for information to be distributed to clients who may be interested in a product that is being sold. This is commonly seen when using social networks which allow companies to engage potential and existing customers through advertising. In ways similar to email, blogs and wikis will allow workers to communicate on projects more effectively. Social networking allows for companies to share their products with potential customers through the use of targeted advertising.
Image by Skoll World Forum via Flickr
This allows a company to build an image for itself and its products there are many ethical issues which involve how personal information is used in relation to deciding the advertisements which are visible to a person. As businesses start using social networks, blogs, and wikis there is also a greater security risk as information can spread between people in more ways. Even though information technology can be beneficial, it is necessary for a company to assess the risks that are associated with adopting new technologies.
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